Showing posts with label marketing strategy. Show all posts
Showing posts with label marketing strategy. Show all posts

Marketing in strategic planning

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 The role of marketing in strategic planningQ4: What is the role of marketing in the strategic planning process?Defining strategic planning:According to Philip Kotler:Developing and developing strategic alignment between the organization's goals and capabilities and its...
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What is Marketing ?

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 Q1: What is Marketing? What are its primary goals? OR Define Marketing. Discuss the important objectives of marketing? DEFINITION OF MARKETING: According to Philip Kotler: “The process by which companies create value for customers and build strong customer relationships...
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