PARTNERSHIP TO BUILD CUSTOMER RELATIONSHIPS

PARTNERSHIP TO BUILD CUSTOMER RELATIONSHIPSQuestion : How does marketing work with partners to create and deliver value?INTRODUCTION:Customer value is a key component of the marketing formula for success. However, marketers themselves cannot create more value for customers....

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Marketing in strategic planning

 The role of marketing in strategic planningQ4: What is the role of marketing in the strategic planning process?Defining strategic planning:According to Philip Kotler:Developing and developing strategic alignment between the organization's goals and capabilities and its...

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The Changing Nature of MARKETING

 The Changing Nature of MARKETINGQuestion : What is marketing? How has the marketing landscape changed inModern world? ORDiscuss trends affecting marketing and what these trends mean forHow marketers deliver value to customers. MARKETING DEFINITIONS:According to Philippe...

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